Newly constructed with world-class spaces and robust infrastructure, 300 Kansas in San Francisco was designed to meet the demands of today’s innovators developing tomorrow’s technologies. Located in Potrero Hill, a budding but lesser-known San Francisco neighborhood, 300 Kansas enjoys some of the city’s best weather and a prime commuting location. The building features tailored spaces and infrastructure for forward-thinking businesses blazing new trails.

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As Silicon Valley remains the global hub for technology, startups, and biotech, the 300 Kansas marketing campaign needed to attract the right tenants. To achieve this, we refined the 300 Kansas brand, crafting a compelling narrative with detailed messaging, taglines, and a suite of marketing assets, including a brochure, website, social media content, and a pocket folder with targeted sell sheets. A 12-month content calendar, email drip campaign, and digital advertising ensured consistent outreach.

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To introduce prospective tenants to the neighborhood and showcase the experience of working at 300 Kansas, we designed an accordion-fold print piece featuring a "Day-in-the-Life" of an executive and an employee. Large-format on-site graphics enhanced tours, with strategically placed messaging reinforcing the value proposition.