Employee Resource Groups (ERGs) are employee-led groups that foster diverse and inclusive workplaces and are a critical component to building a company culture where people feel valued and heard. While it is important that ERGs have their own identity, it is necessary to provide a framework for the naming, messaging and logo development that will support an overall brand architecture.

Logos include consistent elements that work in unison and establish continuity. An thoughtful communication plan highlights your commitment to diversity internally while externally focused campaigns built with sincerity can be a key recruiting tool. 

The work showcased on this page shows a successful logo suite and various campaign assets that celebrates difference while clearly adhering to a strong design system and brand strategy.