A strong logo is the cornerstone of every brand. Whether its for an individual starting a new business, an established company launching a new entity or a high profile annual event, a well conceived and designed mark leaves a polished first impression and elevates the sophistication of the brand for years to come. 

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Before you can get to the logo though, you need to choose a name. Leading a naming exercise can be a daunting task but assembling the right team to brainstorm and having the right leader will increase your chances of a successful outcome.