A design system is created to establish a unique look and feel that will allow a company to stand apart. A design element or distinctive graphic treatment is build into the identity of the brand, detailed in visual guidelines and captured in all communication, marketing and business development assets. In this example, a grid system of squares, with specification on how they can be used, represented the "managed network" of a global organization. The new visual identity was created as part of a rebrand of a 400+ person Bay Area commercial real estate firm. These are examples of how the design system came to life through various print invitations and company materials.