In an effort to make the annual company meeting feel more inclusive and meaningful, what was once a national event held in a single location evolved into three separate regional events. The content for these events focused on uniting our service lines and specialties: bringing together many disciplines, products, and people as one global company. Leadership also wanted to celebrate the unique character of each host market and requested that the event design reflect the identity of each city individually.

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To build the identity for each event, we drew inspiration from what each host city is known for, selecting symbols that could also represent how our many services, products, and people “work together” as a unified whole. For Nashville, the focus was on music; for Los Angeles, the freeways; and for Chicago, the trains and transit system. Each event had a unique visual identity, but the designs were unified through the creation of a Symposium logo and the use of elements from the corporate visual identity system.

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Each of the three events featured two full days of programming, including two main stage keynotes and four breakout sessions. Videos and presentations were developed and coordinated to support each session. Additionally, materials and content had to be designed and coordinated for "The Block,” a networking area, included booths promoting various departments and demoing products.

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The planning and development of all content and assets—ranging from the Save the Date email blast to speaker decks, app design, and stage setups—occurred under an extremely tight timeline of approximately two months.